Founded in 2010, SHALINI STYLES debuted with a line of reversible jersey dresses. There was something novel in its approach in the design of sophisticated, comfortable dresses as opposed to reversible sporty pieces out available in the marketplace. The line in the last 2 years has evolved beyond reversible jersey pieces to include dresses and separates that rival luxury dress lines in their style and construction. It gives women a choice between high end high priced luxury styles and the mass produced designs in the chain stores. It hits the sweet spot in terms of pricing and offers styles that women of all ages can embrace without guilt.
The founder, Shalini Sharma had a long successful career as a business analyst and consultant. She traded in her spreadsheets for fashion design. She believes that style does not mean sacrificing comfort or spending a lot of money, always passionate about fashion she tapped into her creative side to bring styles that are on trend without being trendy. The comfort aspect is clearly expressed in the fabrics used in her designs. She tries to incorporate fabrics that are low maintenance and not fussy as much as possible. She brings a strong business background in Marketing and Finance and believes that combining her business acumen and creativity would lend to building a strong “SHALINI” brand. The brand has grown organically over the last 2 years and has had recognition locally. She plans to continue to expand not just in Chicago but outside. Website: www.shalinistyles.com, email: firstname.lastname@example.org